Faced with the recruitment difficulties experienced by VSEs and SMEs, digital technology has multiple advantages: faster and less expensive, it provides access to a larger pool of candidates and facilitates the selection process. How to succeed in online recruitment and which platforms to choose?
Dealing with business recruitment difficulties
According to the Rexecode-BpiFrance Le lab barometer published in May 2023, 78% of VSE and SME owners who sought to recruit over the last 12 months faced difficulties in hiring. Furthermore, in France a little more than a third of the positions to be filled have been vacant for more than six months, including 12% for more than a year. These figures perfectly illustrate the difficulties that business leaders encounter in recruiting.
74% of them believe that the main digital marketing reason is the lack of suitable applications. They deplore that applicants lack motivation and skills. On the candidate side, it is the remuneration that poses a problem.
To remedy this, digital technology is a real asset. Digital technology is an effective solution for recruiting and finding rare gems .
If online recruitment is very widely used by large companies, this is not yet the case for VSEs and SMEs whose managers often still tend to favor their network of personal relationships to find employees.
This practical sheet takes stock of the advantages of e-recruitment, presents a list of interesting solutions and provides advice to help you find the talent your company needs!
Online recruitment: an asset for VSEs and SMEs
Online recruitment, also called “e-recruitment” or “virtual recruitment”, consists of a company using the internet to identify a large number of relevant candidates with a view to hiring them. Generally, job offers are published by recruiters on the Web (websites, social networks, etc.) where candidates present their CVs in order to be contacted by potential employers.
By dematerializing a large part of the recruitment process, from assessment to hiring, the company gains speed and efficiency while saving money.
The sector, which was already experiencing strong growth, has gained further importance since the start of the Covid-19 crisis and with the acceleration of teleworking. Online recruitment tools have become essential to help you recruit new employees.
The use of digital technology is becoming all the more important as with the health crisis, companies can no longer rely on physical trade fairs and events such as open days.
This is confirmed by the study “Recruitment and health crisis, analysis of transformations in the sector” (Opinionway for Bruce) which shows that 82% of companies had to adapt their recruitment methods with the health crisis (93% for the region Parisian). For ¾ of the employers surveyed, digital technology simplifies the recruitment process:
Thus, according to a study published in March 2021 by Meteojob, 66% of recruiters say they have integrated digital tools into their recruitment processes since the start of the pandemic . First tool cited: the video interview which is used by three quarters of recruiters.
What are the advantages of online recruitment?
A strong point of online recruitment is its speed : instant distribution of your offers, rapid receipt of applications, possibility of holding job interviews remotely… You save time in your recruitment. This is a real asset, especially in emergency situations.
Digital technology also makes it possible to address a wider pool of candidates , beyond your geographical area.
Thanks to social networks, it also offers the possibility of reaching current employees , who are not actively looking, but who could seize a new professional opportunity.
Digital technology also makes it easier to save your candidates’ data and thus makes it easier to reuse them for a subsequent recruitment campaign . But be careful, if you create a database of candidates, plan to ask them for their consent beforehand